Articles on: Integrations

How to Integrate AfterShip Reviews With Google Shopping

Plans: Pro, Enterprise Platforms: Shopify


Google is the first choice of masses when it comes to finding some authentic information, reading news, downloading images/videos, or needing shopping recommendations. You can leverage this search engine platform to increase the reach of your products.

You can integrate AfterShip Reviews with Google Shopping effortlessly.

Adhere to Google’s product listing policies

Your store must have 50 reviews at least
Sync all your reviews with Google (including ones with low ratings)
The review content shouldn’t be ​​offensive, spammy, etc.
You must collect and own the reviews you share with Google
Only products with verified reviews will be considered for listing. Reviews collected via review request emails will be auto-verified since they are sent from and received via a verified email address.

To meet these requirements, AfterShip Reviews syncs all published reviews with Google Shopping. We recommend publishing all reviews and replying to the negative ones for a better conversion rate.

Google will check your reviews and may reject the integration at their sole discretion. Check Google's Product Rating policies.

Make required changes in Google Merchant Center

Log into your Google Merchant Center account.

In case you don't have an account, create one here

Apply for the product ratings feed integration by filling the Google's Product Ratings Interest Form .

Upon receiving product ratings feed integration form, Google will notify you about your request via email. In case of an affirmative response, the Product reviews section in Google Merchant Center will be available for you to set up.

The status will automatically change from inactive to live

In the event of a negative/no response/unchanged status, you can either reapply the form or contact the Google support team to learn about the obstruction.

After Google's approval for the product ratings program, upload your product ratings feed to Google Merchant Center.

It’s important to ensure that Google matches the right reviews with the right products. Therefore, your products (Google channel or other third-party apps) and product ratings feed (AfterShip Reviews) must match.

To ensure that AfterShip Reviews reports the correct identifiers

Find the product information reported to Google:

Go to the Products tab of your Google Merchant Center account
Choose All products > Tap on any product and scroll to the Final attributes section to see all the information you’ve reported for a product

Navigate to the Google Integrations page of your AfterShip Reviews account

Turn on the toggle button given for Google Shopping

Define the settings based on your Google Shopping product information. Select at least one of the identifiers or prefix to let us sync reviews with your products

Click here to learn about GTIN and MPN identifiers
In case you are using the Google channel app, select the Product prefix matching Target country settings of your Google Channel account

Now, copy the feed file link and perform these actions to paste it appropriately

Go to your Merchant Center account and then navigate to the Marketing tab
Choose the second option Product reviews
Click on the Product reviews feeds in the upper-right hand to open the Feeds page

Tap on the plus (+) icon and complete two easy steps:

Step 1: Give your feed a name and tap on the radio button given for the Schedule fetch > Click on Continue

Step 2: Enter details like File name, Fetch frequency, Fetch time, and Time zone and then paste the copied URL in the File URL field > Click on Create feed to finish the process

Note: It takes around 2 to 4 weeks for your reviews to go live. If nothing happens after this period, please contact the Google support team to discuss what went wrong.

In case of any confusion, please get clarity from our chat support team.

Updated on: 03/07/2023

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