Articles on: Integrations

Connect Trustpilot with AfterShip Reviews

Plans: Enterprise Platforms: Shopify


Learn how to integrate Trustpilot with AfterShip Reviews to collect more verified views, manage store and product reviews on one centralized dashboard, and seamlessly display product and store reviews using one widget on your storefront.

What you’ll learn

In this article, we will show you:

How to integrate
Trustpilot review email invitation rules
Trustpilot reviews data syncing

Store vs product reviews

Store reviews refer to feedback for the overall performance, service, and experience of your store or business. They can either be submitted via the AfterShip Reviews widget or synced from Trustpilot.
Product reviews, which are focused on individual products, can be submitted through AfterShip review request emails, the review widget, or imported from CSV files.


With your Trustpilot account integrated with AfterShip Reviews, you can use several AfterShip Reviews features.

Review request emails: Leverage AfterShip Tracking’s (subscription required) shipment statuses to trigger Trustpilot’s automatic review request emails once the order is marked delivered.
Review management dashboard: Leverage Trustpilot API to sync store reviews and subsequently manage both store and product reviews in the AfterShip Reviews dashboard.
All reviews widget: Use the AfterShip Reviews widget to display store and product reviews on your storefront.


You need Trustpilot’s Paid plan to establish Trustpilot’s connection with AfterShip Reviews. If you don’t have a paid plan, please upgrade to one or create an account here.
Enable Partnership permissions in your Trustpilot account.

How to integrate

There are three ways to connect your Trustpilot account to AfterShip Reviews.

Through the AfterShip Reviews integrations marketplace

Through the AfterShip Reviews Apps setup on the admin panel

Through Syndication and integration settings in your AfterShip Reviews account

In this guide, we will be using the first method, the app setup wizard.

No matter how you choose to integrate, the outcome is the same. Follow the steps below to enable the integration through the app setup page.

Open your AfterShip Reviews account and move to Apps on the side menu.
Click View more apps in the top right corner to open the AfterShip Reviews integrations library.
Search Trustpilot in the search bar and click on it to open the detailed integration page
Click Install app.
On the integration setup page, review the integration prerequisites and how the integration works.

5.a. Choose your current store from the dropdown where you want to display the Trustpilot reviews.

5.b. Under Trustpilot business profile page URL, enter your business’s official Trustpilot profile page URL. A business profile page is where all reviews and other relevant information about your businesses are displayed on Trustpilot. Users can read and write reviews on this page. The URL of this page needs to go under Trustpilot business profile page URL.

To find this URL, go to Trustpilot’s website’s home page. Type the name of your business in the search bar given on the banner. Your business name will be auto-suggested in the dropdown, click on it to open your business’s profile page.

Copy the URL from the search bar above, that’s your Trustpilot business profile page URL.

There is an alternative method to reach your Trustpilot business public profile.

Log in to your Trustpilot business account and on the admin portal, move to Settings on the side panel.

Click the right-pointing arrow to expand the Settings menu and click Profile page under Public profile settings.
Click Go to public profile to open your business profile page on Trustpilot. Copy the URL as instructed before.

When you're done, click the Click Install app and log in to Trustpilot if needed.

You've successfully enabled the Trustpilot integration.

Set up Trustpilot review email invitation rules

Once you’ve successfully integrated with Trustpilot, a complete dedicated section to configure Trustpilot review invitation email settings will be automatically created in your AfterShip Reviews admin.

Trustpilot review invitation emails are centered around having honest reviews from your customers on how engaging with your brand on a business level from services, location, and products has been for them, contributing to your business’s overall TrustScore.

Once you’ve established a connection between your AfterShip Reviews, Trustpilot account, and online store you can decide when you wish to send Trustpilot review email invitations to your customers to have their opinion on their recent purchase from your business.

Follow the steps below to set up Trustpilot review email invitation rules.

Go to your AfterShip Reviews Settings directly with the link attached, or from the AfterShip Reviews admin, click Settings in the bottom left corner.

Select Syndication and integrations and navigate to Trustpilot integration on the set up page. Your connected Trustpilot business profile page URL will be mentioned.
AfterShip Reviews enables you to strengthen your Trustpilot review collection conversions by allowing you to schedule and send review collection emails at the right time and right stage of the customer journey.

You can trigger emails based on,

Order fulfillment - {{ N }} days after the order fulfillment date
Order delivery - {{ N }} days after the order delivery date

The value of N is set to 10 by default and can be increased up to 90.

You can opt for the trigger that best suits your needs, though we would recommend triggering the review request emails based on the order delivery time, which is proven to have a 15% higher review invitation conversion rate.

Fallback settings are useful when in case we fail to retrieve the customer’s order information. The trigger will automatically default to the order fulfillment date.

If you have set up your online store in multiple languages to cater to customers globally in their locale, you can set up mapping rules to match each language with a particular Trustpilot email template. That way a more personalized experience can be catered to your customers who speak a certain language increasing the chances of getting a review from them. If your store only has 1 language, you can skip this step.

Before you match your store languages to a particular Trustpilot template ID, you need to take care of two things.

Set up your store languages under the Language settings in AfterShip Reviews admin. Also, set up a default language that will be used when a customer's language doesn't match any of your published languages.

You can learn more about language configuration for review widgets and review request emails in this guide .

Locate your Trustpilot email template IDs to match against your store languages.

To find the template ID, from your Trustpilot account, go to Get reviews > Email templates. After selecting the language template, you'll find the ID for that language under the Template name textbox.

Once you have all the template IDs, move back to AfterShip Reviews admin where you were setting up the review email invitation rules.

Select a language from the Store language dropdown and add a Trustpilot template ID against it under Trustpilot template ID.
Set up tags to automatically tag new reviews from the review invitation emails. In place of these new tags, data will be auto-populated in reviews based on customer information.

By default, AfterShip_Reviews, {Country} , {Language} and {Product handle} will be added to the Trustpilot invites.
You can see these tags on the Trustpilot admin after a review is submitted through these review invitation emails.

Trustpilot reviews data syncing

After you've enabled your Trustpilot integration, it will sync the following information:

Existing and new Trustpilot reviews will be auto-synced to the AfterShip Reviews dashboard including author name, author email, and review content.
The synced Trustpilot reviews will follow the same auto-publish rules as you have set up in the AfterShip Reviews Settings.
The status of the Trustpilot reviews synced to the AfterShip Reviews dashboard is independent of any implications they will have on the actual status of the reviews on Trustpilot.
The published and unpublished status of the Trustpilot reviews on the AfterShip Reviews dashboard will only determine whether they will be visible on the AfterShip Reviews widget on your store.

You can directly reply to your Trustpilot and other product reviews in the AfterShip Reviews admin.

Your reply will be automatically posted on Trustpilot.
The reviewers will receive a notification mentioning that you have replied to their review from Trustpilot automatically.

You can showcase all your Trustpilot reviews on your store. The AfterShip Reviews widget will have the Trustpilot reviews along with the product reviews displayed on your store based on the All reviews widget settings.

All the reviews from Trustpilot will have a Trustpilot badge. Upon clicking the badge, it will open the corresponding Trustpilot reviews page.

You can showcase your TrustScore together on the All Reviews widget along with product reviews to boost your brand credibility. Upon clicking this TrustScore, it will open your Trustpilot profile page.

Updated on: 30/05/2024

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