Articles on: Referral

Run a Referral Program to Encourage Customers to Share Reviews on Social Media Platforms

Reviews play a pivotal role in increasing sales of your products and also speak volumes about your brand’s credibility for faster customer acquisition. Unfortunately, negative reviews are usually shared on social networking sites quickly than positive ones.

However, you can rectify this problem with Automizely Reviews, which lets you run a referral program to encourage happy customers to share positive reviews on social media platforms.

👨‍💻 Steps to run a referral campaign

Note that brand advocates will be able to share reviews only on Facebook and Twitter.
Go to the ‘Referrals’ section of your Automizely Reviews account

Choose the ‘Discount type’ for your referrers (advocates) and referees (referred friends) from the given options: ‘Fixed amount,’ ‘Percentage off,’ and ‘Free shipping’

➡️ Scenario 1: You select either ‘Fixed amount’ or ‘Percentage off’

If you have chosen any of these discount types for both referrers and referees, define the discount value.

In case you want to offer a discount based on a cart value and also create urgency for referrers & referees, click on the given checkboxes and enter your preferred values. For example:

➡️ Scenario 2: You decide to offer ‘Free shipping’

If you have selected the ‘Free shipping’ discount type for both referrer and referee, the delivery charges will be waived for both upon successful purchase.

You get one extra condition to choose from in this discount type as compared to the aforementioned ones. Here's what each condition mean:

Exclude shipping fee over a certain amount: After choosing this option, you will have to define a shipping amount. Now, if the shopper has order delivery charges lower than your defined value, the shipping amount will be exempted upon applying the coupon or vice versa

This discount requires a minimum order subtotal: The coupon holder has to ensure that his/her cart value match the minimum order subtotal in order to be eligible for the free shipping

Discount will expire after: The coupon won’t work if the referrer or referee tries to place an order after the number of days that you’ve specified as the stipulated time

If you click on all the given checkboxes, the coupon will be applied only when all the conditions are met. So, be careful while setting the values.
Now, click on ‘Enabled’ and then hit the ‘Save’ button to make your referral campaign active

👀 What will happen exactly after a successful sharing of a review on social media platforms?

👉For Brand Advocates:

They will get a coupon as soon as they share a review on any supported social media platform. In addition, we will drop them an email as well so that they can use the discount coupon later on if they want to. Here's how our email notification will look like:

👉For Prospects:

As soon as the social media friend of a brand advocate clicks on the shared review, he/she will be redirected to the product page, where a popup will appear and reveal the discount coupon to drive a quick purchase decision.

In case you’ve any questions, shoot them in our chatbox right now 👍

Updated on: 05/01/2022

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