Collecting customer feedback is significant to keep improving the quality of products, but sending boring emails won’t help you gather valuable reviews. It means you’ll struggle while developing social proof and effective customer retention strategies.

With Automizely Reviews, you can push customized review request emails, which not only facilitates the collection of customer feedback but also sends a signal that your brand strives to build awesome shopping experiences.

Steps to customize review request emails:

Go to the ‘Email settings’ section of your Automizely Reviews account and click on the ‘Customize’ button to the edit email template as you please


After clicking on the ‘Customize’ button, you will see three tabs: Settings, Content, and Styles. So start making desired changes in these tabs to finalize a beautiful and meaningful email template

⚙️ Get the basics right with the ‘Settings’ tab

In the ‘Settings’ tab, four fields are available: Subject, Sender info, Email trigger time, and Automizely branding.


Although all fields are self-explanatory, yet there are some key details that you should know:

➡️ Subject

Maximum 78 characters are allowed
Emoticons can be added for more personalization 🤟
Merge tags can be included as well from the dropdown menu. The supported merge tags are, ‘Order number,’ ‘Customer name,’ ‘Store name,’ and ‘Store URL.’

➡️ Sender info

The review request emails will be triggered from the default email ID: hello@automizelymktg.com

In case you want to push emails from your business or any other email ID, get your email address domain verified first.

➡️ Email trigger time

Make sure you set the trigger time for both order fulfillment and delivery correctly because sending review request emails too late won’t help your cause.

In case you don’t know how exactly the whole process works, check out this help article: How to Schedule Review Request Emails Based on Order Delivery?

➡️ Automizely branding

The ‘Powered by Automizely’ tag will be added to review request emails by default, given the fact that it is a core feature of Automizely Reviews. However, if you want to remove the Automizely branding, connect with our support team and share your concerns.

🖌️ Go to the ‘Content’ tab to develop an attention-grabbing email content

The content tab comprises four fields: ‘Header,’ ‘Text,’ ‘Product Items,’ and ‘Footer.’

These fields let you develop attention-grabbing email content that will leave customers impressed for sure.

➡️ Header

In this section, you can add your brand logo and put an eye-catching image to make your review emails more appealing. Plus, you can add dedicated URLs for both to increase the probability of getting more traffic to your store.

In case your brand logo isn’t ready yet, simply mention your store name in the email.


➡️ Text

If you want to use other languages than English, simply write in that particular language.
It consists of two sections:

Header: You can add merge tags and emojis here. But keep one thing in mind that a maximum of 80 characters is allowed, including spaces and symbols.

Description: Merge tags and emojis are allowed here as well. And the character limit is 5000 (including spaces and symbols).

➡️ Product Items

Here, you can change the text of the "Write a review" button as per your preference.

Max length: 20 characters including spaces and symbols

➡️ Footer

Here, you can add the address of your company or some other valuable information to stop your emails from being marked as spam. A maximum of 200 characters is allowed, including spaces and symbols.

🎨 Add your brand touch with the ‘Styles’ Tab

Choose the desired font and define colors with respect to the text, buttons, star ratings, header, and footer.


Send yourself a test email to ensure that all settings are done correctly. After checking it properly, hit the ‘Save’ button.

In case you still need help, don’t hesitate to contact our support team 👍
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